E22 – 5 Common Mistakes almost all Business Owners Make Online
In this episode we talk about the 5 most common mistakes we see business owners make when it comes to marketing their business and operating online. We see some variation of these mistakes come up again and again in our business workshops and in many cases a simple reframe or small shift in focus means […]
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E21 – Facebook & Google Display Ads
In this episode we talk about display advertising, Facebook Ads and the Google Display Network. Display Ads as a marketing channel are poorly leveraged by most businesses yet are absolutely fantastic and dirt cheap especially when compared with offline advertising like newspaper, magazine and TV advertising. If you’re doing any offline advertising right now you […]
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EP20 – Lisa Reed, Business Consultant
In this episode of the show we have our second ever guest on, our good friend Lisa Reed, who is a Business Consultant. Note that this episode has two parts – click here for the audio for part 2. Lisa has recently rebranded her consultancy to A Little Ray of Sunshine, she is a business consultant […]
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Episode 19 – Smartphone, Mobile & Custom App Development
The realm of smartphone, mobile and custom app development can be a tricky one to navigate. On the show this week we have our second podcast guest, Adam Fitzgerald who is CEO and Co-Founder of The Frontier Group. TFG are based in Perth, Western Australia and specialise in custom web-pp devlopment, smartphone and mobile app […]
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Special Episode – Small Business Marketing Plan & Blueprint
This is a BMS special episode we recorded this episode in January 2015 and lay down the 6 key online marketing action steps that you can take that will make all the difference between success and failure online. Forget gimmicks, tricks and the latest fad, the strategies and tactics we lay down in this episode […]
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Episode 18 – Results & Expectations
Very often we hear about business owners who’ve spent a lot of money (high expectations) on a website or online marketing and get very poor return (bad results). So this week on the show we have a discussion about results and expectations and some simple steps you can take to better set your expectations and […]
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Episode 17 – Website & Online Video Fundamentals – with Matt Reed from Photography Project
This is part 2 of our conversation with Matt Reed, a professional commercial photographer who runs two studios, Photography Project and Perth Product Photography. In Part 1 of the conversation we talked about using Commercial Photography to dramatically improve the performance of your website and online marketing. In this episode we talk about using video […]
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Episode 16 – Is Photography the Silver Bullet?
In this episode we have our first ever guest on the show, Matt Reed, a professional commercial photographer who runs two different photography studios, Photography Project and Perth Product Photography. Photography is one of those things that is commonly overlooked when it comes to websites and online marketing, which is unfortunate, because it really is […]
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Episode 15 – Budgets, Hiring Consultants & How much does it cost?
One of the most common questions we get asked is “how much does it cost?” This is really a terrible question because you’re focussed on the cost of online marketing instead of the outcome which is to get more new clients! Listen to this week’s show and learn: ballpark costings for online marketing some of […]
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Episode 14 – Hosting
Hosting isn’t something that gets a lot of attention until its broken. This is unfortunate because your hosting forms the foundation of many of your online assets and we often find that very little thought or consideration goes into choosing a hosting provider other than looking at the price tag. In this episode we explain […]
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Episode 13 – Website Build Process
In this episode Ed and Brendan talk about the process for building a website and the several steps involved. If you’re considering getting online or redeveloping your website this is one to listen to. Listen to this week’s show and learn: the common trap many businesses fall into with the “website redesign loop” the discrete […]
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Episode 12 – Content, Blogging & Content Marketing Strategy
This week we talk about content and content marketing. A strategy that is generally under-done by most small businesses. Content is at the core of your website. If you’re unhappy with how your website is performing, this is a show to listen to. Listen to this week’s show and learn: how by simply adding a page […]
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Episode 11 – Mobile Websites
This week we talk about mobile websites, something we’re getting asked about a lot more often these days. The percentage of visitors coming to your website via a smartphone is only going to increase so a mobile specific version of your website is an important consideration to keep in mind when thinking about your overall marketing plan. […]
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Episode 10 – Backups
This week’s topic isn’t a glamorous one but that doesn’t make it any less important: Backups One business Brendan worked with recently received this email from Crazydomains who’d just loss half of their staff email accounts. Listen to this episode and find out how to protect your business and avoid this scenario. From Crazydomains to […]
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Episode 9 – 8020-ing Your Online Marketing
This week Ed and Brendan talk about the 8020 principle or Pareto Principle. A natural law that dictates that 80% of your results come from 20% of your efforts or input. So often when it comes to online marketing we see business owners try and do everything, for example Facebook, Twitter, Pinterest and LinkedIn and end […]
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Episode 8 – Email Marketing
This week Ed and Brendan talk about email marketing, one of the most under-hyped, under-utilised online marketing tools in small business. If you’re doing email marketing and finding its not effective or are not doing any email marketing then this is an episode to listen to. Listen to this week’s show and learn: an easy […]
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Episode 7 – Adwords Basics
This week Ed and Brendan talk about Google AdWords basics. This is a good one to listen to if you’re not familiar with AdWords or you’re thinking about using Google AdWords, Google’s paid advertising system, and not sure where to start. Listen to this week’s show and learn: key points to understand before getting into […]
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Episode 6 – Getting Started with Ecommerce
This week Ed and Brendan talk about getting into Ecommerce. This episode is one to listen to if you have an existing website and considering adding on a shopping cart option or if you’re looking at getting into ecommerce. If you currently have any sort of retail business expanding out into ecommerce can be an easy […]
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Episode 5 – SEO
This week Ed and Brendan talk about SEO or Search Engine Optimisation. SEO is the process of getting more and better quality traffic from the search engines. If you’d like to rank higher in Google and get more traffic to your website. Listen to this week’s show and learn: why ranking high in the search engines […]
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Episode 4 – Domain Names
This is Episode 4 of the Business Marketing Show with Ed Keay-Smith from Online Impact and Brendan Tully from The Search Engine Shop This week Ed and Brendan talk about domain names, one of Ed’s favourite topics! This episode is a good all-rounder especially if you’re building a new site or thinking about buying more […]
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