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E21 – Facebook & Google Display Ads

In this episode we talk about display advertising, Facebook Ads and the Google Display Network.

Display Ads as a marketing channel are poorly leveraged by most businesses yet are absolutely fantastic and dirt cheap especially when compared with offline advertising like newspaper, magazine and TV advertising.

If you’re doing any offline advertising right now you should be looking at online display advertising and this is an episode you should listen to.

Listen to this episode and learn:

  • why online display advertising is perfect for businesses who are doing offline advertising successfully
  • some of the common mistakes people make with display ads
  • some example campaigns and some simple ways to determine whether display ads are worth it for your business
  • why the search engines might not be the best marketing channel for your business

Highlights, Notes and Action Items from this episode:

Marketing Funnel - the 3 customer states
Breaking our marketing or sales funnel into 3 components can help identify the 3 different “states” our prospect or potential customers are in so we can select the right tool or marketing channel for the job (click to enlarge)

 

Marketing Funnel Explained
This diagram breaks your marketing funnel into three separate components. Display ads sit in the top 2/3 of the funnel and search ads in the bottom 1/3 (click to enlarge)

 

 

 

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.