Episode 15 – Budgets, Hiring Consultants & How much does it cost?
One of the most common questions we get asked is “how much does it cost?”
This is really a terrible question because you’re focussed on the cost of online marketing instead of the outcome which is to get more new clients!
Listen to this week’s show and learn:
- ballpark costings for online marketing
- some of the steps and thinking points you should address BEFORE asking about cost
Highlights, Notes and Action Items from this episode:
Questions you should be able to answer:
- what do you want? i.e. what do you REALLY want…. being number 1 in Google is a means to an end, what you actually want is more customers or sales
- what is a customer worth to you? in other words what is their lifetime value
- what is your monthly budget? what are you prepared or what can you afford to spend to acquire new customers
- how are you going to measure success? do you have systems in place to track it?
Other important points:
- be realistic about costings and results, a basic newspaper ad in a community newspaper is $500-1000/month, don’t expect to be able to reduce your cost by going online AND at the same time get better results
- don’t shop on price – do you go to the cheapest doctor in town? no? so why are you looking for the cheapest online marketing solution?
- DIY is often false economy, you may save money but you’re sacrificing your time and more importantly, probably hurting your results
Listening options:
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