Episode 7 – Adwords Basics
This week Ed and Brendan talk about Google AdWords basics. This is a good one to listen to if you’re not familiar with AdWords or you’re thinking about using Google AdWords, Google’s paid advertising system, and not sure where to start.
Listen to this week’s show and learn:
- key points to understand before getting into AdWords and why when marketing works its like putting $1 in and getting $2 back
- why AdWords is not a DIY platform and why you shouldn’t be managing AdWords yourself
- common mistakes and things to avoid when small businesses start using AdWords
- about napkin maths and why AdWords is all about the numbers
- the difference between marketing (talking to a broad audience) and sales (talking to prospects one on one) and the 3 key elements or stages of your marketing funnel
In this episode:
- Ed’s business – OnlineImpact.com.au
- Brendan’s business – TheSearchEngineShop.com
- Adwords Workshops in Perth – AchieveMoreOnline.com.au
- Paid versus Organic Search Results – this article highlights the difference
- Google Display Network – the online equivalent to print advertising
- The Ultimate Guide to Google AdWords by Perry Marshall – tech and how-to material aside there is some great stuff on browser and sales psychology
- Bing Advertising Platform – much less demand than Google but usually much cheaper to advertise and visitors can sometimes be better quality or more likely to buy
- Google AdWords website
Other Notes from the show:
Paid AdWords results versus Free search results
AdWords results on a mobile device, almost all the results above the fold are AdWords ads!
Listening options:
Click here to listen on iTunes or click the Play button below to play from your web browser.
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