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Episode 7 – Adwords Basics

This week Ed and Brendan talk about Google AdWords basics. This is a good one to listen to if you’re not familiar with AdWords or you’re thinking about using Google AdWords, Google’s paid advertising system, and not sure where to start.

Listen to this week’s show and learn:

  • key points to understand before getting into AdWords and why when marketing works its like putting $1 in and getting $2 back
  • why AdWords is not a DIY platform and why you shouldn’t be managing AdWords yourself
  • common mistakes and things to avoid when small businesses start using AdWords
  • about napkin maths and why AdWords is all about the numbers
  • the difference between marketing (talking to a broad audience) and sales (talking to prospects one on one) and the 3 key elements or stages of your marketing funnel

In this episode:

Other Notes from the show:

Paid versus Free search results
Paid AdWords results versus Free search results
AdWords results on a mobile device
AdWords results on a mobile device, almost all the results above the fold are AdWords ads!

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

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