Special Episode – Small Business Marketing Plan & Blueprint
This is a BMS special episode we recorded this episode in January 2015 and lay down the 6 key online marketing action steps that you can take that will make all the difference between success and failure online.
Forget gimmicks, tricks and the latest fad, the strategies and tactics we lay down in this episode are what we use when working one on one with clients to get real results.
Listen to this episode and learn:
- the exact same marketing strategy and blueprint we use when working with clients
In this episode:
1. Hosting
- Learn more about Hosting on BMS episode 14
- Vaultpress for website backups
- Cloudflare for website acceleration and DNS hosting
- Check your website speed at http://tools.pingdom.com
2. Google Places/Maps/Google Plus Local & Google Product Listing Ads
- Learn more about Product Listing Ads on episode 6 where we talked about Ecommerce in more detail
- In Episode 3 we talked about Google Maps/Places in detail
link to places and shopping ads
3. Wordpress or Cloud Ecommerce CMS
- Why Wordpress is our preferred CMS
- For most ecommerce businesses, Shopify is probably the best platform to run on
4. Photography
- High quality professional photography can make or break your online marketing. In episode 16 we talked with Matt Reed from Photography Project about photography and online marketing
5. Email Marketing
Email marketing is highly effective (when done right) and there’s very little out of pocket costs. We talked about email marketing in episode 8.
6. Adwords & SEO
Even today, most businesses are not properly utilising the search engines to get more visitors to their website.
Listening options:
Click here to listen on iTunes or click the Play button below to play from your web browser.
Podcast: Play in new window | Download (79.9MB) | Embed
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