Episode 18 – Results & Expectations
Very often we hear about business owners who’ve spent a lot of money (high expectations) on a website or online marketing and get very poor return (bad results).
So this week on the show we have a discussion about results and expectations and some simple steps you can take to better set your expectations and to get better results.
Listen to this week’s show and learn:
- Simple steps you can take to get a better result from whatever you’re doing online
- Why many businesses have faulty expectations and how you can avoid falling into the same trap
- Why winning online is about the long game and not about magic bullet solutions
- Why trying to DIY is often the fastest path to failure
Highlights, Notes and Action Items from this episode:
Very often online, the result doesn’t live upto the expectation for two reasons
- the expectation was unclear, unrealistic and simply unachievable
- the expectation was realistic and achieveable but the plan to achieve it was poor
Setting realistic and clear expectations:
- not being clear on what you actually want, the “i want to be no 1 in google falacy’
- short term focus or magic bullet thinking
- unrealistic budget
- DIY mentality
Creating a better plan of attack
- focusing solely on design or making something look pretty is recipe for disaster
- avoid poor budget and resource allocation, e.g. all the money on design, nothing for traffic or not assigning any time to focus online marketing efforts
- don’t just rely on a single marketing source or traffic channel
- make sure you’ve planned for the worst case scenario – don’t bet the farm on the success of your website
Listening options:
Click here to listen on iTunes or click the Play button below to play from your web browser.
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