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Episode 5 – SEO

This week Ed and Brendan talk about SEO or Search Engine Optimisation. SEO is the process of getting more and better quality traffic from the search engines.

If you’d like to rank higher in Google and get more traffic to your website.

Listen to this week’s show and learn:

  • why ranking high in the search engines isn’t everything
  • answers to common questions and misconceptions around SEO
  • some key quick wins you can implement yourself to rank higher and get more traffic from search engines almost immediately
  • why seeing your website rank number 1 on your computer doesn’t necessarily mean it ranks number 1 for everyone else
  • the hub and spoke concept and why you shouldn’t have all your eggs in one basked

In this episode:

  • CTR which stands for Click Through Rate
  • Above the fold – the area of your site which appears before you have to scroll
  • SEO vs Adwords – the difference between paid and free search results
  • Page titles and meta descriptions explained
  • Quick way to audit your website, type site:yourdomain.com into Google, eg site:businessmarketingshow.com
    This will show you all the pages on your site Google has indexed and what they look like
  • Google Analytics – you MUST have some way to track website performance if you’re going to work on improving traffic

 

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.