Episode 6 – Getting Started with Ecommerce
This week Ed and Brendan talk about getting into Ecommerce.
This episode is one to listen to if you have an existing website and considering adding on a shopping cart option or if you’re looking at getting into ecommerce.
If you currently have any sort of retail business expanding out into ecommerce can be an easy way to grow your market and your business without huge additional cost.
If you have an existing store and looking to improve it, make sure you check out Brendan’s ecommerce consultancy, Pareto Ecommerce.
Listen to this week’s show and learn:
- why Wordpress is a fantastic CMS for most businesses EXCEPT where ecommerce is concerned
- the 4 most popular ecommerce CMS platforms and which you should avoid and which one is best for you
- the hidden costs and ecommerce platform features that most people don’t think about when moving into ecommerce
In this episode:
- The Pareto Ecommerce Blueprint – dramatically improve the performance of your online store for just $2/day
- Wordpress – an article by Brendan on why Wordpress is the preferred CMS platform at The Search Engine Shop (Ed agrees too!)
- Product Listing Ads – the one thing every ecommerce store should be doing
- Taking credit cards online
- Stripe (new to Australia)
- Paypal and Paypal Here for taking credit cards in person
- Eway
- Ecommerce CMS platforms
- Shopify – a great DIY platform, great for small stores
- Bigcommerce – the best choice for mid level ecommerce stores doing upto mid 7 figures
- Volusion – similar to Bigcommerce but weaker in features in some ways
- Magento – the 1000 pound gorilla, a fantastic platform but resource hungry and not so DIY
- Other Ecommerce/Online Ordering CMSes
- eventbrite.com for events
- littlehotelier.com for accommodation businesses
- Other useful links:
Listening options:
Click here to listen on iTunes or click the Play button below to play from your web browser.
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