Your browser (Internet Explorer 6) is out of date. It has known security flaws and may not display all features of this and other websites. Learn how to update your browser.
X


Episode 12 – Content, Blogging & Content Marketing Strategy

This week we talk about content and content marketing. A strategy that is generally under-done by most small businesses.

Content is at the core of your website. If you’re unhappy with how your website is performing, this is a show to listen to.

Listen to this week’s show and learn:

  • how by simply adding a page of content to your site you can rank higher
  • the answer to the question “how often should I be updating my website”

Highlights, Notes and Action Items from this episode:

  • You need a page of content for every keyword you want to rank for
  • Thin content will hurt you, aim for 1000+ words of content on important pages
  • Key content types:
  • Sales and marketing automation tools like Infusionsoft are the next step up from email marketing
  • Taking the first step of your sales process online is an excellent way to super charge your website

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.