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Episode 4 – Domain Names

This is Episode 4 of the Business Marketing Show with Ed Keay-Smith from Online Impact and Brendan Tully from The Search Engine Shop

This week Ed and Brendan talk about domain names, one of Ed’s favourite topics!

This episode is a good all-rounder especially if you’re building a new site or thinking about buying more domain names.

Listen to this week’s show and learn:

  • why buying a keyword rich domain name is a bad move unless you know what you’re doing
  • how to properly implement multiple domain names and the difference between primary and secondary domain names
  • the domain name billboard test

In this episode:

  • The 4 components of hosting and where domain names fit in
  • Domain name basics:
    • avoid hyphens in your domain name
    • buy the .com and the extension for your local country, eg
    • there are no quick wins – buying a domain rich keyword is no guarantee of ranking
    • if you’re changing your domain name get SEO advice because a wrong move could destroy your rankings permanently
  • Your action items:
    • make sure your domain name details are current
    • check the expiry on your domains
    • ensure you have logons for all your domain registrars
  • – see old versions of websites
  • – Domain Names Journal
  • – history of domains and much more
  • – Cheap domain names!
  • –
  • – now owned by Melbourne IT so probably one to avoid in the future!
  • – buy expiring domain names
  • AVOID – Godaddy, MelbourneIT

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

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