Business Marketing Show

Consumer behaviour has changed forever but has your appropriate to marketing on the web? In this episode the guys discuss some permanent changes in the way customers and consumers act, how that impacts your online marketing strategy and what you can do about it.   Listening options: Click here to listen on iTunes or click the […]

This is a short BMS Special Episode where we chat briefly about mobile websites and the recent emails Google has started sending about “mobile usability issues”. You may not be aware that Google is updating their algorithm in April 2015 and sites that are not mobile friendly will start to rank lower when searched from […]

In this episode we talk about the 5 most common mistakes we see business owners make when it comes to marketing their business and operating online. We see some variation of these mistakes come up again and again in our business workshops and in many cases a simple reframe or small shift in focus means […]

In this episode we talk about display advertising, Facebook Ads and the Google Display Network. Display Ads as a marketing channel are poorly leveraged by most businesses yet are absolutely fantastic and dirt cheap especially when compared with offline advertising like newspaper, magazine and TV advertising. If you’re doing any offline advertising right now you […]

This episode is part 2 of 2. In this episode of the show we have our second ever guest on, our good friend Lisa Reed, who is a Business Consultant. Click here for episode 1 and the full show notes for this episode.   Listening options: Click here to listen on iTunes or click the Play button […]

In this episode of the show we have our second ever guest on, our good friend Lisa Reed, who is a Business Consultant. Note that this episode has two parts – click here for the audio for part 2. Lisa has recently rebranded her consultancy to A Little Ray of Sunshine, she is a business consultant […]

The realm of smartphone, mobile and custom app development can be a tricky one to navigate. On the show this week we have our second podcast guest, Adam Fitzgerald who is CEO and Co-Founder of The Frontier Group. TFG are based in Perth, Western Australia and specialise in custom web-pp devlopment, smartphone and mobile app […]

Very often we hear about business owners who’ve spent a lot of money (high expectations) on a website or online marketing and get very poor return (bad results). So this week on the show we have a discussion about results and expectations and some simple steps you can take to better set your expectations and […]

One of the most common questions we get asked is “how much does it cost?” This is really a terrible question because you’re focussed on the cost of online marketing instead of the outcome which is to get more new clients! Listen to this week’s show and learn: ballpark costings for online marketing some of […]

Hosting isn’t something that gets a lot of attention until its broken. This is unfortunate because your hosting forms the foundation of many of your online assets and we often find that very little thought or consideration goes into choosing a hosting provider other than looking at the price tag. In this episode we explain […]

In this episode Ed and Brendan talk about the process for building a website and the several steps involved. If you’re considering getting online or redeveloping your website this is one to listen to. Listen to this week’s show and learn: the common trap many businesses fall into with the “website redesign loop” the discrete […]

This week we talk about content and content marketing. A strategy that is generally under-done by most small businesses. Content is at the core of your website. If you’re unhappy with how your website is performing, this is a show to listen to. Listen to this week’s show and learn: how by simply adding a page […]

This week we talk about mobile websites, something we’re getting asked about a lot more often these days. The percentage of visitors coming to your website via a smartphone is only going to increase so a mobile specific version of your website is an important consideration to keep in mind when thinking about your overall marketing plan. […]

This week’s topic isn’t a glamorous one but that doesn’t make it any less important: Backups One business Brendan worked with recently received this email from Crazydomains who’d just loss half of their staff email accounts. Listen to this episode and find out how to protect your business and avoid this scenario. From Crazydomains to […]

This week Ed and Brendan talk about the 8020 principle or Pareto Principle. A natural law that dictates that 80% of your results come from 20% of your efforts or input. So often when it comes to online marketing we see business owners try and do everything, for example Facebook, Twitter, Pinterest and LinkedIn and end […]

This week Ed and Brendan talk about email marketing, one of the most under-hyped, under-utilised online marketing tools in small business. If you’re doing email marketing and finding its not effective or are not doing any email marketing then this is an episode to listen to. Listen to this week’s show and learn: an easy […]

This week Ed and Brendan talk about Google AdWords basics. This is a good one to listen to if you’re not familiar with AdWords or you’re thinking about using Google AdWords, Google’s paid advertising system, and not sure where to start. Listen to this week’s show and learn: key points to understand before getting into […]