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Archive for February, 2015

Special Episode – Small Business Marketing Plan & Blueprint

This is a BMS special episode we recorded this episode in January 2015 and lay down the 6 key online marketing action steps that you can take that will make all the difference between success and failure online.

Forget gimmicks, tricks and the latest fad, the strategies and tactics we lay down in this episode are what we use when working one on one with clients to get real results.

Listen to this episode and learn:

  • the exact same marketing strategy and blueprint we use when working with clients

In this episode:

1. Hosting

2. Google Places/Maps/Google Plus Local & Google Product Listing Ads

link to places and shopping ads

3. Wordpress or Cloud Ecommerce CMS

 4. Photography

5. Email Marketing

Email marketing is highly effective (when done right) and there’s very little out of pocket costs. We talked about email marketing in episode 8.

6. Adwords & SEO

Even today, most businesses are not properly utilising the search engines to get more visitors to their website.

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

February 13, 2015 No Comments

Episode 18 – Results & Expectations

Very often we hear about business owners who’ve spent a lot of money (high expectations) on a website or online marketing and get very poor return (bad results).

So this week on the show we have a discussion about results and expectations and some simple steps you can take to better set your expectations and to get better results.

Listen to this week’s show and learn:

  • Simple steps you can take to get a better result from whatever you’re doing online
  • Why many businesses have faulty expectations and how you can avoid falling into the same trap
  • Why winning online is about the long game and not about magic bullet solutions
  • Why trying to DIY is often the fastest path to failure

Highlights, Notes and Action Items from this episode:

Very often online, the result doesn’t live upto the expectation for two reasons

  • the expectation was unclear, unrealistic and simply unachievable
  • the expectation was realistic and achieveable but the plan to achieve it was poor

Setting realistic and clear expectations:

  • not being clear on what you actually want, the “i want to be no 1 in google falacy’
  • short term focus or magic bullet thinking
  • unrealistic budget
  • DIY mentality

Creating a better plan of attack

  • focusing solely on design or making something look pretty is recipe for disaster
  • avoid poor budget and resource allocation, e.g. all the money on design, nothing for traffic or not assigning any time to focus online marketing efforts
  • don’t just rely on a single marketing source or traffic channel
  • make sure you’ve planned for the worst case scenario – don’t bet the farm on the success of your website

 

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

February 4, 2015 No Comments