Business Marketing Show

This is a short BMS Special Episode where we chat briefly about mobile websites and the recent emails Google has started sending about “mobile usability issues”. You may not be aware that Google is updating their algorithm in April 2015 and sites that are not mobile friendly will start to rank lower when searched from mobile devices.

If you’ve been getting these emails from Google and are unsure what to do, this episode is a great starting point.

In episode 11 we did a deep dive on mobile websites explaining what an adaptive and responsive website is. If you’re ready to take the next step in terms of making your website mobile compatible you should have a listen to that episode, here’s the link:

www.businessmarketingshow.com/mobile-websites/

Your action steps from this episode:

1. Make sure your website is setup in Google Webmaster Tools so you get alerts and updates about major changes like this.

2. Run your website through the Google “Mobile Friendly Test”, here’s the link:

www.google.com/webmasters/tools/mobile-friendly

3. Check your stats on mobile visitors to your website and make a business decision as to whether you’re going to upgrade to a mobile friendly site. If a significant proportion of visitors to your site are coming from Smartphones and mobile devices it may be time to look at upgrading your site.

In episode 11 we included a screenshot of where to find stats on your mobile visitors inside Google analytics, here’s the link to that episode once again:

https://www.businessmarketingshow.com/mobile-websites/

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

In this episode we talk about the 5 most common mistakes we see business owners make when it comes to marketing their business and operating online. We see some variation of these mistakes come up again and again in our business workshops and in many cases a simple reframe or small shift in focus means the difference between online success and failure.

This is an episode to listen to if you’re looking to get more proactive about doing business online or looking to revamp your online marketing strategy.

Listen to this episode and learn:

• 5 mistakes we see over and over and over again and the simple reframes and shift in mindset that can mean the difference between success and failure online

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

In this episode we talk about display advertising, Facebook Ads and the Google Display Network.

Display Ads as a marketing channel are poorly leveraged by most businesses yet are absolutely fantastic and dirt cheap especially when compared with offline advertising like newspaper, magazine and TV advertising.

If you’re doing any offline advertising right now you should be looking at online display advertising and this is an episode you should listen to.

Listen to this episode and learn:

• why online display advertising is perfect for businesses who are doing offline advertising successfully
• some of the common mistakes people make with display ads
• some example campaigns and some simple ways to determine whether display ads are worth it for your business
• why the search engines might not be the best marketing channel for your business

Highlights, Notes and Action Items from this episode:

• More about the Google Display Network & Example Ads at Brendan’s website
• Remarketing.com.au – Ed’s new business

Breaking our marketing or sales funnel into 3 components can help identify the 3 different “states” our prospect or potential customers are in so we can select the right tool or marketing channel for the job (click to enlarge)

This diagram breaks your marketing funnel into three separate components. Display ads sit in the top 2/3 of the funnel and search ads in the bottom 1/3 (click to enlarge)

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.