Business Marketing Show

I am very happy to be asked to speak at this years Netpreneur Summit​ in Japan on Sept 5th & 6th on the subject of Pay Per Click Advertising & Remarketing.

In this episode of the Business Marketing Show I speak with the co-host of Netpreneur Summit , James Brown, to find out more about what will be covered at the event, who the speakers will be and who should attend the event.

There will be some brilliant presenters joining me on stage sharing the latest proven methods of internet marketing & sales that are getting some fantastic results. Such as Michael Devlin (UK) speaking on Marketing using Twitter, Jacob Hiller (USA) on Content Marketing: How To Build A $5 Million Dollar Online Empire or Gavin Mountford (UK) on Automation: Explode Your Brand Online & Automate Your Earnings and many more.

The event will be held at the top notch Sunroute Plaza Hotel Shinjuku Tokyo, I have stayed there in the past and it is in a fantastic location.

James Brown & Chris Blair who are putting on the event are the real deal and put on a great event last year that was loved by those who attended, many of whom will be returning this year. This is a pure quality content event and there will not be any pitching from stage by the presenters.

James & Chris are also giving away a ticket and all expenses paid trip to the event valued at US$5000 which has been kindly donated by one of the shows sponsors, ClickBank. That giveaway will be drawn in 8 days or so from the time of this post, so don’t miss out.

I look forward to seeing you there if you decide to join us. It will be a super event where great connection will be made and much business done.

A lot of savvy businesses are adding video into their online marketing mix but most are not getting anywhere near as much mileage as they possibly could out of it. In this episode we chat about video SEO and getting more mileage out of the video you already have. With some simple tweaks and a few extra steps often you can increase the exposure and plays your videos get by 50-100%….thats double the performance with a few simple steps.

If you’ve spent some money on video in your business, this is an episode to listen to.

Listen to this episode and learn:

• Video SEO basics and how to get more exposure for your videos in search and more plays when the video actually appears in front of a viewer
• Some of the new features of Youtube and Facebook

In this episode:

The three tiers of video channels/hosting platforms:

1. Youtube – Youtube should be driving all videos on your website unless you have a specific reason to use something else
2. Facebook & Vimeo – Facebook is the only company that could be a real competitor to Youtube. Make sure any video you upload to Youtube gets uploaded to your Facebook page too. Videos hosted on Vimeo often rank very high in the Google search results
3. Dailymotion and other small sites – Dailymotion is effectively a Youtube clone and their videos rank very high in the search results. If you do a Google search and click the Video search result tab you’ll see a lot of Dailymotion videos in the search results

Youtube optimisation steps:

• Make sure you have a banner and profile pic on your Youtube channel
• In many cases your Youtube channel will get more views than your Facebook page! Make sure it looks good
• Youtube now has support for Google Analytics, make sure you have it integrated
• Set the title, description and tags for all videos and put a link back to your website in the video description. Using a keyword rich title goes a long way to ranking your videos in the search results

Other optimisation steps:

• Having a custom thumbnail on each of your videos (that displays before the video is played) makes a big difference to how many plays and clicks your videos get.
• There’s lots of different ways to use video, Matt from Photography Project has some great examples at his website here: http://www.photographyproject.com.au/portfolio/video-production-perth/
• In Episode 17 of BMS we do a deep dive on video with Matt
• Facebook has recently added more video features, click the Video tab on your Facebook video page to add a featured video and playlists
• Make sure you have all videos loaded up to all channels for maximum exposure. It is a little bit more work but it will give your online marketing a much bigger boost.

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

In this episode the guys talk about basic conversion rate optimisation. These are steps you can take and mostly DIY that will increase the number of enquiries, calls, sales, bookings or conversions you generate through your website without needing an increase in traffic.

Conversion rate optimisation can get really technical but in a lot of cases, small business owners are missing some basic online marketing elements on their website which is hurting their conversion rate.

This episode is a good one to listen to if you’re running a small business and getting a lot of traffic to your website but not many enquiries.

Listen to this episode and learn:

• simple improvements that you can make to your site that will have a disproportionate impact on sales, calls, enquiries or anything that is a “conversion”

In this episode:

• Contact Us page optimisation
• Heatmap Tools: Crazyegg & LuckyOrange
• Header optimisation
  • add your phone number to your header
  • have a small blurb or tagline explaining who you are or what your business does
  • remove social icons from your header unless there is a good reason for them there
• Google Custom search for your website
• Live Chat using Zopim
• Live Chat episode on BMS
• Split testing – optimizely.com

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

Since a lot of our BMS episodes are focussed on more traditional bricks and mortar style businesses, in this episode we talk about quick wins for ecommerce businesses.

In this episode:

• Pareto Ecommerce, Brendan’s ecommerce consulting brand
• Google Shopping or Google Product Listing Ads
• Move your site to a cloud Ecommerce CMS like Shopify or if self hosted, ensure you’re using the highest quality hosting possible
• Setup Google Analytics ecommerce tracking
• Abandoned Cart Emails & Email Template
• Customise all automated or transaction emails out of your ecommerce system
• Use two payment gateways, for example Paypal and Stripe or Paypal and Eway
• Live Chat – trial using live chat with a proactive chat function for 30 days using a tool like Zopim
• Add shipping and payment info to all product pages on your site. Remember a lot of visitors will land on individual product pages so its important these pages answer as many pre-purchase questions as possible and practical

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.