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E26 – Ecommerce & Online Retail Marketing Quick Wins

Since a lot of our BMS episodes are focussed on more traditional bricks and mortar style businesses, in this episode we talk about quick wins for ecommerce businesses.

In this episode:

  • Pareto Ecommerce, Brendan’s ecommerce consulting brand
  • Google Shopping or Google Product Listing Ads
  • Move your site to a cloud Ecommerce CMS like Shopify or if self hosted, ensure you’re using the highest quality hosting possible
  • Setup Google Analytics ecommerce tracking
  • Abandoned Cart Emails & Email Template
  • Customise all automated or transaction emails out of your ecommerce system
  • Use two payment gateways, for example Paypal and Stripe or Paypal and Eway
  • Live Chat – trial using live chat with a proactive chat function for 30 days using a tool like Zopim
  • Add shipping and payment info to all product pages on your site. Remember a lot of visitors will land on individual product pages so its important these pages answer as many pre-purchase questions as possible and practical

 

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.