Business Marketing Show

This week Ed and Brendan talk about SEO or Search Engine Optimisation. SEO is the process of getting more and better quality traffic from the search engines.

If you’d like to rank higher in Google and get more traffic to your website.

Listen to this week’s show and learn:

• why ranking high in the search engines isn’t everything
• answers to common questions and misconceptions around SEO
• some key quick wins you can implement yourself to rank higher and get more traffic from search engines almost immediately
• why seeing your website rank number 1 on your computer doesn’t necessarily mean it ranks number 1 for everyone else
• the hub and spoke concept and why you shouldn’t have all your eggs in one basked

In this episode:

• CTR which stands for Click Through Rate
• Above the fold – the area of your site which appears before you have to scroll
• SEO vs Adwords – the difference between paid and free search results
• Page titles and meta descriptions explained
• Quick way to audit your website, type site:yourdomain.com into Google, eg site:businessmarketingshow.com
  This will show you all the pages on your site Google has indexed and what they look like
• Google Analytics – you MUST have some way to track website performance if you’re going to work on improving traffic

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

This is Episode 4 of the Business Marketing Show with Ed Keay-Smith from Online Impact and Brendan Tully from The Search Engine Shop

This week Ed and Brendan talk about domain names, one of Ed’s favourite topics!

This episode is a good all-rounder especially if you’re building a new site or thinking about buying more domain names.

Listen to this week’s show and learn:

• why buying a keyword rich domain name is a bad move unless you know what you’re doing
• how to properly implement multiple domain names and the difference between primary and secondary domain names
• the domain name billboard test

In this episode:

• The 4 components of hosting and where domain names fit in
• Domain name basics:
  • avoid hyphens in your domain name
  • buy the .com and the extension for your local country, eg .com.au
  • there are no quick wins – buying a domain rich keyword is no guarantee of ranking
  • if you’re changing your domain name get SEO advice because a wrong move could destroy your rankings permanently
• Your action items:
  • make sure your domain name details are current
  • check the expiry on your domains
  • ensure you have logons for all your domain registrars
• archive.org – see old versions of websites
• dnjournal.com – Domain Names Journal
• Domaintools.com – history of domains and much more
• Namecheap.com – Cheap domain names!
• Crazydomains.com.au –
• Netregistry.com.au – now owned by Melbourne IT so probably one to avoid in the future!
• Drop.com.au – buy expiring domain names
• AVOID – Godaddy, MelbourneIT

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.