Business Marketing Show

In this episode we recap our 2015 year and share the tactics and strategies that really delivered results this year for us and our clients and look forward to 2016 and share our predictions on the strategies that you should be focussing on in the coming year.

What worked well in 2015:

• Remarketing and retargeting, for more information on remarketing visit Ed’s website remarketing.com.au
• Email marketing (done well), if you’re interested in digging deeper on email marketing we talked about it on episode 8 of the podcast
• Having a page for every product and service you sell on your website. It sounds simple but in a huge number of cases we deal with this overlooked
• Google Adwords for search, a no brainer but you shouldn’t be DIYing it. On Episode 7 of the podcast we discussed Adwords basics
• High quality high performance hosting – you know yourself if a website is slow you quickly lose patience and click away. Visit tools.pingdom.com to do a quick test of your hosting speed. If your site doesn’t load consistently in under 5 seconds you may have problems.

Where to focus in 2016:

• Content and content marketing strategy – Dan Norris’ book, Content Machine is a great place to start
• The smartphone/mobile experience on your website. The percentage of visitors hitting your site using a smartphone or mobile device is only going to increase!
• Becoming more aware of customer needs and being more personal as a business.
• Become a 24/7 business – your customers are now looking for you 24/7. Using things like marketing automation you can help them much more easily 24 hours a day. Taking the first step of your sales process online is another great way to do this.
• For retail businesses a solid ecommerce strategy is probably the only way to survive long term.

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

Our guest on this episode of the Business Marketing Show is John Cadogan from AutoExpert.com.au
Here is a link to John’s full Bio on his website 

I first started watching John’s Auto Expert TV You Tube Channel  about 12 months ago and was very impressed by how he put the show together.

His presentation style was professional with a well scripted and thought out story for each of his episodes. Also the quality of the audio & video production was very well done.

So I invited John onto the show to share some of his insights into how to produce a quality video podcast.

We hope you enjoy this episode.

In today’s cloud enabled world working remotely, removing yourself from the office, being location independent or whatever you call it has never been cheaper or easier.

In this episode we talk about working remotely. Many small business owners struggle with technology and unchaining themselves from the office but that shouldn’t be the case. In the episode we share some of the cloud tools we use to eliminate the need for a centralised office and run a business grade IT infrastructure without large IT expenses.

Highlights, Notes and Action Items from this episode:

• Four Hour Work Week Book
• Backups episode
• iPhone personal hotspot feature
• Email Hosting
  • Google Apps
  • Office365
• File Sharing – Dropbox.com
• Phone solutions
  • Vodafone $5/day global roaming
  • Skype
  • Viber
  • Officehq.com.au

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.