Business Marketing Show

This week Ed and Brendan talk about email marketing, one of the most under-hyped, under-utilised online marketing tools in small business. If you’re doing email marketing and finding its not effective or are not doing any email marketing then this is an episode to listen to.

Listen to this week’s show and learn:

• an easy mental frame to make writing emails much easier
• why you should be focussed on your email marketing strategy BEFORE social media
• the important elements of your email marketing that are usually overlooked but make all the difference as to whether your emails will be read and whether your email marketing will be effective

In this episode:

• Email Marketing Tools:
  • mailchimp.com – free for upto 2000 email addresses
  • aweber.com
  • infusionsoft.com
• Email autoresponder example – signup for the free course at DidgeridooDojo.com to see an example
• Types of email marketing:
  • Abandoned Cart Emails and Template – an example of email marketing that is not just a simple broadcast
  • Order emails
  • Booking confirmations and reminders
  • Any email in your business that is automated

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

This week Ed and Brendan talk about Google AdWords basics. This is a good one to listen to if you’re not familiar with AdWords or you’re thinking about using Google AdWords, Google’s paid advertising system, and not sure where to start.

Listen to this week’s show and learn:

• key points to understand before getting into AdWords and why when marketing works its like putting $1 in and getting $2 back
• why AdWords is not a DIY platform and why you shouldn’t be managing AdWords yourself
• common mistakes and things to avoid when small businesses start using AdWords
• about napkin maths and why AdWords is all about the numbers
• the difference between marketing (talking to a broad audience) and sales (talking to prospects one on one) and the 3 key elements or stages of your marketing funnel

In this episode:

• Ed’s business – OnlineImpact.com.au
• Brendan’s business – TheSearchEngineShop.com
• Adwords Workshops in Perth – AchieveMoreOnline.com.au
• Paid versus Organic Search Results – this article highlights the difference
• Google Display Network – the online equivalent to print advertising
• The Ultimate Guide to Google AdWords by Perry Marshall – tech and how-to material aside there is some great stuff on browser and sales psychology
• Bing Advertising Platform – much less demand than Google but usually much cheaper to advertise and visitors can sometimes be better quality or more likely to buy
• Google AdWords website

Other Notes from the show:

Paid AdWords results versus Free search results

AdWords results on a mobile device, almost all the results above the fold are AdWords ads!

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.