E60 – The Amazon Expansion Plan with Kiri Masters
In this episode we have Kiri Masters from BobSledMarketing.com back again with what’s effectively part 2 of our discussion on the Amazon Marketplace, Amazon FBA and selling on Amazon.
If you’re new to selling on Amazon or looking to get started on Amazon it’s probably wise to listen to Episode 59 – Amazon FBA & Getting Started On The Amazon Marketplace first before listening to this one.
Kiri’s new book The Amazon Expansion Plan – Learn how to skyrocket your sales, sell globally and make your brand an international success, digs deep into the Amazon eco system and explains how you can leverage Amazon in your product or ecommerce business.
In this episode we cover a whole range of topics and is applicable for any business that is just about to or has just gotten into the Amazon Marketplace. Some of the topics we discuss include:
- marketing strategies including Amazon PPC and using ad platforms outside Amazon
- counterfeiters and copycats and what you can do about them
- some of the recent Amazon rule changes around reviews
- selling internationally and how you would go about expanding from Amazon.com onto Amazon in other countries, for example Amazon.co.uk
Kiri’s book is a fantastic resource for anyone selling in Amazon and you can find out more about the book, read sample chapters and get some specials bonuses at TheAmazonExpansionPlan.com
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