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E78 – Small Business Online Marketing Strategy, Tactics & Quick Wins for 2018

Our first episode for 2018!

In this episode we share the online marketing strategy, tactics and quick wins we’re using with clients right now that will serve you well in 2018.

Key Points

Know what you’re selling – be clear, spend 30 minutes listing out all the products and services you sell, prioritise the list and make sure you have a page of content to match each one!

Take the first step of the sales process online, whether that’s an online booking widget, a tool like Calendly to book meetings or simply having the phone number in the header of your site.

Track conversions AND traffic.

Reviews matter, you need to manage your online reputation and you need a review funnel.

Make sure you have fast hosting – you know if yourself when a website is slow to load you quickly lose interest and click away. Check out WPAlpha.com, Brendan’s Managed WordPress Hosting company.

You need to rank number 1 for your business name, Google Maps is the easiest to do to that, claim your listings at:

You need a proactive strategy if you expect to be ranking higher and generating calls, enquiries and new customers from the web.

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.